There are just so many things that you need to think about when doing article marketing. One of them is your resource box which serves as the gateway to your website. Too often, this one is either being neglected or abused. Some people will just leave their site's URL there while others offer so many information that their resource box looks like a separate article.
I just like to tell you that resource box is something that you need to take seriously. Remember, your goal here is to convince your readers to click the link that will take them to your website and this will not happen if your author box is boring or downright unimaginative.
In this article, I'll help you create a powerful resource box so you can easily improve your clickthrough rate. Here's what you need to do:
Things you shouldn't include
Let's start with the things that you should NOT include. These are the following:
* A list of your achievements. Keep in mind that your readers do not care about you and they will not appreciate it if you tell them everything that you have accomplished in your career. What these people want to know is what's in it for them. So, instead of focusing too much on loading your resource box with self-serving texts, think on how you can make your readers feel that they're the main focus and that their needs are more important.
* Products or links that are not related to your topic of your articles. Do not pitch in the products or services that are not related to the topic of your articles. Some people who are running more than one ebusiness usually do this. They promote everything that they sell in one article even if they're not related to each other. Well, let me tell you that it will not work to your advantage.
* A list of links pointing to all of your websites. You should only promote one website on each of your resource box and that's the website that is closely related to the topic of your article. Giving your readers a list of websites that you're promoting will not only confuse them but this will also annoy them.
The most important items you should include
* Start your resource box by introducing yourself to your readers and by telling them your areas of expertise. You can say something like; John Doe is a professional dentist practicing in New York for more than 12 years. This will help you establish your authority in your chosen niche that can help in earning the trust and respect of your readers.
* Elevator pitch. Next thing to include is a 2-3 sentence elevator pitch where you can tell your readers your unique selling preposition.
* Call to action. This is the part where you tell your readers what you would like them to do. You may encourage them to visit your website, take surveys, or sign up to your newsletters. Don't forget to include your site's URL.
* Freebies. You can encourage more people to act on your favor if you send them free ebooks, newsletters, or reports that they can make use of.
By the way, do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?
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