Tips on Writing Powerful Titles and Summaries

If you're into article marketing, I am pretty sure that your primary goal is to attract more traffic to your website. Before you can make that happen, you need to ensure that your target audience will pay close attention to your articles. You need them to open your copies. After that, you need to ensure that they'll read on until they reach your resource box. This is possible if your titles and article summaries are both inviting and downright enticing. Here's what you need to do to make that happen:

Tips on writing powerful titles

* Tell your readers what's in it for them. What kind of information or benefits can these people expect to get from reading your articles? Will your articles help them gain deeper understanding on those topics that they find interesting? Are you going to offer them solutions to their problems? Are you going to shed some light on those things that bother them? Are you going to offer them with free expert tips and advice? Your prospects will surely pay attention if they know ahead of time that they'll benefit from doing so.

* Keep it short. Keep in mind that you only have a couple of seconds to capture the attention of your target audience. So, tell them what your articles is all about using as few words as possible.

* Use keywords. Always use the keywords that you're targeting on your headlines and ensure that they're the first words that your target audience will see.

* Make them attention-grabbing. Whenever possible, make your titles thought-provoking or write them with the aim to push the emotional hot buttons of your target audience.

Tips on writing compelling summaries

Article summary is one of the requirements of major search engines. You can use this to entice even more people to continue reading your articles. Here are some tips on how you can make your summaries more effective:

1. Keep it short. You don't need to give your readers every detail that they need to know on this part. Remember, you would want them to read your articles and that will not happen if you give them every bit of information they need on your article summary. I suggest that you give them enough info to keep them interested but make sure that you leave them wanting for more. Your article summary should contain no more than 5 sentences. It should also contain the main keywords that you're targeting.

2. Get your readers on the edge of their seats. You need to ensure that you'll be able to excite your target audience. I suggest that you ask them compelling questions or thought-provoking statements. Then, tell these people that if they want to get the answers or if they want more info, all they need to do is read your articles until the end.